1. Attitudes and Social Cognition

Social psychology explores how individuals' thoughts, feelings, and behaviors are influenced by the presence of others. Attitudes are evaluations of people, objects, or ideas, and understanding their formation, function, and change is key. Social cognition involves how people process, store, and apply information about others and social situations, including impression formation, attribution, and cognitive biases.

2. Social Influence and Group Processes

This area examines how individuals are influenced by others and how people behave in groups. Social influence includes conformity, compliance, and obedience to authority. Group processes cover topics like group decision-making, social loafing, groupthink, prejudice, and intergroup conflict. Understanding these dynamics helps explain social behavior in various contexts, from workplace interactions to large-scale social phenomena.